Press Release 9 June 2012

It’s ‘App App and Away’ for Great Ocean Road iPhone App

Travelling the Great Ocean Road? Download this clever new iPhone App and you won’t miss a thing.

Winding its way from Geelong to Port Fairy, for more than 240km the Great Ocean Road offers fabulous scenery, exquisite Australian wildlife, amazing accommodation and a myriad of cafes, shops and restaurants… and that’s just the start of it!

There are also pristine waterfalls, deserted beaches and many secret places for picnics, fishing and surfing. And then there are the walks – from rockpool rambles to more serious hikes along the Great Ocean Walk.

With so much on offer it would be easy to miss out on many priceless experiences – and this is where this innovative App comes in. In the blink of a download you will have all the information you need to plan, travel, stay, eat, shop, experience and explore.

Great Ocean Road’s App’s four designer/ directors share a passion for this area; each combines invaluable local knowledge with a particular skill – tourism, IT, iApp web design, marketing and search optimisation.

Craig, Cate, Martin and Trish live, eat and breathe the Great Ocean Road and they have created the App to show off and share the very best of the region.

Cate observed “We have all travelled extensively and used lots of Apps – the Great Ocean Road App is awesome – it offers so much, it’s so user friendly and interactive.”

Wildlife abounds in the region but Australian native animals are shy and can be hard to find. As well, animals can be adversely impacted by tourism, so the App shares local knowledge (best places to safely see koalas and other enchanting animals) and promotes appropriate behaviour, while supporting the renowned non profit Conservation Ecology Centre at Cape Otway.

Not many Apps are supported by their own website – the Great Ocean Road App creators have secured the powerful domain so whether you’re planning your next trip from the comfort of your home PC, or you are already on the road with your iPhone, they’ve got it covered.

Craig said “It has been great fun designing and building this App, and that shows in the end product – it’s clever, complete and full of extras like Dynamic Cache which means you will never be left stranded – if connectivity falls out, the info remains. It’s our baby and we love it!”

Apps are all about sharing – please share this with the world!

More info:
With the Great Ocean Road App you can (just for starters):
– View over 138 accommodation options
– Book over 75 accommodation options online from your iPhone
– Browse over 180 attractions
– Filter by your interests
– Plan itineraries with some specialist angles (eg Kids’ Trip with all the playgrounds)
– Find koalas, kangaroos, platypus – special hints on wildlife watching
– Learn special local secrets (best surfing or fishing spots)
– Phone or email directly from the iPhone App
– Plan your trip around Great Ocean Road events
– Download comprehensive Great Ocean Walk information

Interview opportunities and high resolution images are available from:
Cate Thomas – 0458 586 540
Trish Goodlet – 0407 369 697


—End of Release—
Go2 Australia Pty Ltd
Martin Tunley
+ 61 (0) 428 990 916
Great Ocean Road