Press Release 21 August 2012

Great Ocean Road iPhone App.

Easy, edgy and innovative!

The Great Ocean Road iPhone app has reached number 2 on the ‘Travel App’ section of the App Store. Downloads are going great and Apple has highlighted it with noteworthy status. Not bad for team of locals.

When the 4 Apollo Bay residents embarked on their project to increase tourism for the Great Ocean Road they asked; how does the traveller search for information on the area?

1. They might Google ‘Great Ocean Road’.
The team built the website (Google page 1)

2. They might search for ‘Great Ocean Road’ on Facebook or Twitter
The team secured and twitter/greatoceanroad

3. They might search for ‘Great Ocean Road’ in the App store
The team developed a fantastic iPhone app for Great Ocean Road, released June 2012.

Since launching their products, exposure for the Great Ocean Road on a global basis has never been so strong. The 4 partners; Cate Thomas, Trish Goodlet, Martin Tunley and Craig Buckingham want to keep it easy, edgy and innovative. A fabulous winter competition with over $5000 in prizes has just been launched to entice travellers to share their ‘Great Ocean Road’ experience. They couldn’t have made it any easier, like them on Facebook and check it out.

Businesses along the entire Great Ocean Road have been fully supportive. Wayne Malady of Captains at the Bay, Apollo Bay says, “I been really impressed with the enthusiasm and drive of these guys. They have made it so simple for the traveller to make an online booking through their website and app. I have noticed the bookings coming through their channels – especially through the iPhone App. I wanted to support the region and this project by offering a prize of a weekend at our B&B.”

There are more great prizes on offer – go to Facebook/Great Ocean Road.

—End of Release—
Go2 Australia Pty Ltd
Martin Tunley
Great Ocean Road